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Playbooks

Checklists and sequences you can use in an interview, with a client and in your first quarter.

Six black chess pawns in a row, the fourth replaced by a brass knight.

Playbook

The 12 questions buyers ask a fractional CMO, and how to answer them

5 min read

Three paper calendars pinned in a row, each marked with more ink ticks than the last, joined by a red thread.

Playbook

Your first 90 days as a CMO: a 30/60/90 day operating sequence

6 min read

A small sapling in a red pot beside a closed brass pocket watch.

Playbook

Is the company ready for you? A checklist to run before you accept a CMO role

4 min read