Learning for marketers on the way to CMO
Learn what buyers test in a CMO, and build the proof before they ask.
Guides and playbooks for marketers on the way to CMO, full time or fractional. Each one starts from what founders and CEOs look for when they hire a CMO, then shows you how to build the skills and the evidence to meet it.
Where to start
01
On the way up
You lead marketing today and want the CMO seat, and you are weighing the full time path against the fractional one.
02
Going fractional
You are weighing a move into fractional work, or already pitching it, and you want to know what buyers will ask.
03
In the seat
You have the title or the retainer, and you want the first ninety days to leave proof you can point at.
How this library works
Built from what buyers look for
Every piece starts from the questions founders and CEOs ask when they hire a CMO, so you learn what you will be tested on before you are in the room.
Evidence you can check
The numbers come from named sources, including Sydney salary bands, fractional fee ranges and live Australian briefs, and every article that uses them lists them at the end.
Practice with every piece
Each piece ends with an exercise you can finish in a week, so the learning leaves proof behind in your own portfolio.